Pioneering Joomla UX at Scale for 100K+ Users

As the founder of YouJoomla, I built one of the most recognized Joomla template clubs, supporting a global community of over 110,000 users. My work spanned product architecture, design leadership, and community building, all focused on delivering tools and experiences that helped shape the Joomla ecosystem.

Strategic Wins & Measurable Outcomes

1. Founded YouJoomla.com, a renowned Joomla template club serving 110,000+ members
2. Created YJSimpleGrid, the open-source Joomla template framework powering 150+ Joomla templates
3. Architected YouJoomla’s entire design and development system for templates and extensions
4. Engineered 150+ Joomla templates and 70+ sustainable Joomla extensions
5. Launched multi-channel marketing campaigns that brought in 50,000 new users in 2 years
6. Achieved 13 years of consecutive client growth with 7,000+ new users YoY and 14–21% annual revenue growth
7. Led a cross-functional team of 5 across research, strategy, design, and engineering

With YouJoomla, the goal was to turn a developer community into a platform - built on scalable tools, shared systems, and design that lasts.

My Approach

In the early days of CMS theming, we built our own systems from scratch. My focus was on reusability, developer experience, and scale - helping users launch fast, polished, and maintainable sites.

• Design systems before they were a trend — to scale across 100+ products
• Balance visual innovation with templating consistency
• Lead community-first product thinking through forums, feedback, and iteration
• Architect templates and extensions for real-world B2B/B2C agency needs
• Guide strategy with data, feedback, and repeatable design patterns