Leading UX Strategy & Scaling Systems in 3D Fashion Tech

At Browzwear, I lead UX across the entire product ecosystem used by over 1,000 global fashion brands. My focus is on scaling design systems, optimizing onboarding, and driving product strategy through user insights and AI-enhanced workflows. These efforts have improved satisfaction, accelerated delivery, and significantly reduced operational overhead.

Strategic Wins & Measurable Outcomes

1. Unified design system scaled across 3 products and 4 teams, accelerating design delivery by 30%
2. Lead AI-powered feature design across key workflows, decreasing task time by up to 35%
3. Improve onboarding completion by 50% through contextual in-app guidance and tours
4. Drive a UX intake process that reduces the feedback loop time by 60%
5. Consolidate 3 analytics platforms into 1, saving $60K annually and improving accuracy by 25%
6. Optimize team structure and vendor usage, cutting $270K from the yearly budget without compromising output
7. Delivered e-commerce checkout for 800+ freelance users, unlocking a new monetization path

In product design, it’s not just what we ship - it’s how we align the right people around the right problems. Systems, velocity, and empathy are what move teams forward.

My Approach

These outcomes weren’t just about good design — they were the result of aligning teams, shaping product strategy, and embedding UX deeply within the development process. Here's how I made it happen:

• Embedded UX team early in cross-functional planning cycles to drive clarity and reduce rework
• Established a shared design language through the Threads Design System for consistency and speed
• Advocated for user research and feedback loops at critical decision points
• Defined a structured handoff process to improve collaboration between design, product, and engineering
• Mentored teams on scalable UX practices, helping shift the company culture toward design maturity